The golden rule is to test your features before you show them to your customers to prevent embarrassment. But I guess Elon didn’t get the message.
If you didn’t watch the reveal event for Teslas new electric-powered pickup truck on Friday. Let me just quickly recap the key moments of the event.
Elon comes onto the stage and talks about how pickup trucks haven’t really changed in recent memory, then Elon reveals something which kinda looks like a picture I drew back when me was 5 years old on the stage.
Elon then talks for a bit about the truck (I’m not a car guy, so didn’t pay much attention here). But then he talks proudly about the glass and how tough it is, along with the truck’s metal exoskeleton.
After hitting a regular car door with a sledgehammer and showing the damage possible with a single hit. The Cyber Truck is then the receiver of the same treatment and just as Elon proclaimed. There is no damage.
Then a demo showing the strength of the glass, comparing samples which represent the glass in an everyday car, against this new toughened glass present in the
But Elon then prompts one of his stagehands to throw the metal ball at the
With the world’s media watching, the guy throws the ball directly at the passenger side window with the faith that the ball should just bounce right off with no mark
Well, things didn’t quite go to plan…
We can then hear Elon joking, ‘We’ll fix it in post’.
I’m not sure of Teslas internal QA or test processes. But this could, and should have been better tested in rehearsals or in the factory prior to being shown to the public and this whole embarrassing situation could have been avoided.
Claiming your truck’s glass is shatterproof is risky for a company and testing helps to mitigate risk so that a company like Tesla, can be confident in the product they are showing to their customers.
Elon has since posted a tweet claiming that the reason the glass shattered was because of the sequence of events that day which exposed a flaw in the glass’s design. At least this shows